Macaroni KID Hartford is the premier hyper-local resource for families to find local events in town through our amazing (and award-winning!) local events calendar-- we connect families to local businesses, kid-friendly activities, and resources. All for FREE! Most of what we do is completely digital, acting as a connector and aggregator, but throughout the year, we like to do things to help promote local businesses and connect with families in real life! This is one of them!
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To help bring unexpected fun to the community and start a chain reaction of spreading joy, each year we surprise families in the Farmington Valley area and neighboring communities by delivering 50 BOO Bags to local kids. Each basket will be filled with candy, freebies, crafts, swag items, and Halloween goodies to bring smiles and Halloween cheer to the children to get them excited for the fall season!
See some of fun we had in the past 3 years doing Boo Bags:
- https://www.facebook.com/share/r/1BvzWpoHEU/
- https://www.facebook.com/share/p/1BronHisER/
- https://www.facebook.com/share/p/1cjuNJqeMb/
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Sponsors who help with this project not only get to be a part of the fun, they also get their business seen by hundreds of families in social media, articles, and promotion of this project. But you will also get your information directly into the homes of Farmington Valley families and the surrounding community. The online impressions will be in the thousands. We will hand deliver 50 Baskets directly to your target customer. Each flyer we include with the bags will feature our sponsors' logos letting the community know who helped fund this project. Local families love to turn around and support businesses who give back to the community in fun ways like this.This is a great opportunity to promote any fall specials, new classes and offerings, or bring new customers in with a freebie coupon as we go into the autumn season!
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Last year, some of the best items were ones that were clearly labeled with your brand name (i.e. your logo sticker on the candy, box, or on the individual bag of candy) or a flyer tied to the trinket. Some other companies chose to include a coupon for a free item on a next visit or exclusive BOGO offer -- if you do that, I recommend putting an expiration of a least 4+ months (the Halloween season is busy for parents - make sure to give them time to visit, but also longer time they have it clipped to their fridge 😉)
Some other ideas: Customized erasers, Branded candy bags, Halloween mini penss, Toothbrushes with your company name on it or even something for the parents (koozies, chip clips, and first aid items are always a hit!)
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There will be a base sponsor fee of $125. This fee will go towards the bags themselves, extra candy and goodies for the bags, time to fill and the time to deliver, and the digital promotion of the project. You must also provide 50 fun items. This could be anything from free item coupons, kid-friendly promo swag items, bulk candy, toys, cups, halloween goodies, etc. The point is for the families to see your item and to think of your business. You can also include 50 flyers or promo materials to tell everyone about your business!
Additional Sponsorship Options below: (Base Sponsor Fee.plus)
$350 - Main Title Sponsor
- Your logo printed on the actual bag itself
- Your logo included on Boo Flyer, website, and all digital promotional materials
- Sidebar ad on Macaroni Kid Hartford website for 2 months ($300 value!)
- Your company tagged in social media posts announcing the Boo Bags
- Dedicated social media post about your company
- Opportunity to include flyers and info in the bags
- 2 spots left
$250 - Premium Sponsor
- Your logo included on Boo Flyer, website, and all digital promotional materials
- Sidebar ad on Macaroni Kid Hartford website for 2 months ($300 value!)
- Your company tagged in social media posts announcing the Boo Bags
- Dedicated social media post about your company
- Opportunity to include flyers and info in the bags
- 3 spots available
$100 - Basic Sponsor
- Your logo included on Boo Flyer, website, and all digital promotional materials
- Your company tagged in social media posts announcing the Boo Bags
- Opportunity to include flyers and info in the bags
- 5 spots left
$50 - Logo Sponsor
- Your logo included on Boo Flyer, website, and all digital promotional materials
- Your company tagged in social media posts announcing the Boo Bags
- 5 spots left
$0 - Secret Sponsor
- No logo or mention on boo bag flyer, promotional materials or social posts
- Cannot include flyers in the bags, but you provide fun kids items or candy for the bags!
- 2 spots left
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Ready to join in on the fun? SIGN UP HERE to officially become a sponsor of the 2026 Hartford Boo Bags. Hurry - certain sponsorship level spots are limited!
You will be able to choose your sponsorship level and pay electronically to secure your spot! Need to mail a check or additional payment options? Contact KristenB@macaronikid.com to discuss!
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After we collect all the goodies from our sponsors, we will then fill and hand deliver each basket to the doors of the families who sign up FREE. That's right, families who sign up to receive a BOO Basket will not pay ANYTHING. We encourage our recipients to share on social media, "boo" their neighbors and friends and keep the fun going all season long! Once we collect the items from you, there is nothing else you need to do -- other than share on social media that you're involved in this fun project to help raise the excitement!
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This community event would not be possible without the support of our amazing sponsors and community partners! Here are some of our past sponsors:
Thank You To Our Past Sponsors:
Amy Frank with Magical Moments Vacations
Kumon (Avon)
British Swim School of Hartford
Kindergarten and Beyond Learning Center
